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Now finally available in German translation!
Commodore: The Inside Story: 30 Untold Stories about a Computer Giant takes readers on a journey through the exciting world of Commodore, the legendary technology company that played a key role in shaping the computer revolution - from its humble beginnings to its rise to become the undisputed icon of the home computer era to the company's final crash due to fatal mismanagement.
This captivating book not only offers a comprehensive account of the creation of Commodore with its revolutionary computer models C64, PET and Amiga as well as the many failed developments, but also reveals the fascinating stories of the visionaries, engineers and developers who made the company what it was.
17 of the gripping chapters come directly from David John Pleasance, the former managing director of Commodore UK. His precise descriptions and many personal photos reveal exclusive details and an intimate perspective on the events.
In 13 additional, comprehensive chapters, former Commodore legends such as RJ Mical, Dave Haynie, Gail Wellington and Peter Kittel tell very personal stories about their eventful time at the American home computer giant of the 1980s. These extraordinary stories provide a deep insight into the culture, innovations and passion that shaped Commodore.
Commodore: The Inside Story is the ultimate tribute to an era that changed the world of computers forever. With his in-depth insights, captivating anecdotes and personal contributions from industry legends, David John Pleasance delights his readers and takes them back to the golden age of home computers.
With a career spanning more than 45 years in the computer industry, David John Pleasance's success is legendary - it is estimated that he was directly responsible for the sale of approximately 2.25 million computers.
During his influential tenure at Commodore, which spanned offices in the UK, Switzerland (responsible for 35 countries) and the USA, David formed long-term partnerships with the world's leading publishers of games and productivity software, always staying at least one step ahead of the competition. He set standards in marketing and is particularly known for his groundbreaking idea of bringing combined computer and software packages to market.
No one else is better qualified to tell this gripping, unbelievable (but true) story of the mismanagement of a global computer giant.
"A book that I can recommend to everyone, even to readers who don't know Commodore at all, because the mechanisms of victory and failure described in it are universal and timeless."
— Amiga Future
"Honest, interesting, funny and insightful. The stories couldn't have been packaged better."
— Amiga Germany
“The Inside Story is highly subjective, but consistently informative and exciting: It is not written by journalists, but by managers and makers of the time.”
— Man!ac
Product information:
| Weight | 1.052 kg |
|---|---|
| Size | 15.6 × 23.4 × 2.5 cm |
| author | David John Pleasance |
| output | hardcover book |
| Scope | 384 pages, hardcover |
| format | 15.6 x 23.4 x 2.5 cm |
| Language | German |
| ISBN | 978-3-9824985-4-6 |
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